Helped increase startup revenue by $ 22 Million through multi band advertising in record 7 months. Ran campaigns in partnership with companies like Zoom Cars, Bajaj Allianz etc.
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The core objective of every B2B Marketing campaign is to reduce the need for selling. The best B2B Marketing campaign eliminates the need for selling.
Here’s my cheat code to a successful demand generation campaign
“Winners don’t do different things.
They do things differently”
Inbound might be sexy but outbound pays the bills. Don’t you agree? Well, it is true at least for your initial few years into business. Outreach is the first step to success for any B2B Lead Generation expert. Still, 54% of companiesx are failing to get responses on their outreach B2B Marketing campaigns. Please don’t get me wrong. I am not against inbound marketing strategies. In fact, many moving parts in my campaign have inbound funnels. However, today, businesses need visible results in their revenues in the first 30, first 60 and first 90 days. High precision outreach campaigns have helped me be the partner of choice during the initial struggling days for a business. As a founder in a growing B2B Lead generation company, I work closely with brands to create an aggressive list of target accounts. We then work as teams to identify, pinpoint and target key decision makers and influencers in those target accounts.
B2B marketing campaign are designed to target businesses as customers. Unlike B2C marketing, B2B campaigns require a more strategic and personalized approach. The campaign’s primary goal is to demonstrate how a product or service can solve a business’s challenges and meet their needs. Successful B2B marketing campaigns require a deep understanding of the target audience, their pain points, and their decision-making process.
Over the last 12+ years I have seen a swift upward shift in the nurturing expectations of prospects. Today, prospects want to do business with people they trust. 85% of key decision makers invest their trusts in people. Only 15% of large enterprises invest their trusts in brands.
“Don’t put all your eggs in one basket”.
Prospects have their preferred channels. Over the years, I have realized that if you reach out to a prospect again and again – It is the worst advertising experience you are offering your prospects. However, did you know if you reach out to the same prospects with a different set of messaging on a different channel – They love it. Still, 56% of companies fail to offer the same advertising experience to their prospects on all the channels. I work with you to port your target accounts on a CRM. We then run omni channel campaigns on LinkedIn, E-Mail, Google and Meta ( FB & IG) to get their attention.
Today, 52% companies fail each year in creating thought leadership content that sells. It is important to position yourself as an authority. How do I do that? Well, I help you create high value content (Trends/Predictions/Statistics/Data). I love flipping brand stories from what they do to how they impact their prospects businesses.
Product led growth can give you a great foundation. 61% B2B lead generation experts feel generating high quality leads is the biggest challenge in the entire demand landscape. However, consumer centric messaging gives you the authority you deserve. The key component of B2B demand generation is building trust. Today, nurturing leads is becoming more important than generating them. Well, I will help you do both.
Investing in thought leadership makes you cover ground 3x faster. People buy from people not businesses. That’s exactly why 17% of LinkedIn marketers feel their investments on LinkedIn are reaping desired results. A linkedIn marketing agency shouldn’t forget B2B Demand generation is a game of building strong relationships. It’s that simple.
Today, 69% businesses are facing a challenge in aligning sales and marketing teams in their ABM journey. Decision makers are driving micro teams independently today. The decentralized corporate structures make it important to stitch your product into multiple functions in the organization. As an account based marketing expert I help you talk to key decision makers. Your ABM campaigns should focus on explaining how you solve their individual pain-points. This is extremely helpful in cases where multiple teams collaborate in the same organization.
