3 automation ideas to reduce search Engine Marketing cost by 20%

Post Covid19 scenario, We will enter a totally new world. A place where Gig economy will dominate. Cutting your operating and advertising cost on search engine marketing will have to be in your cards or you lose. Agree ? If yes, Read this out.

Thanks to Machine Learning and A.I. quite a few things in digital marketing can be automated. There are many companies that are working on ambitious products like Chat bots, Mail Bots and Document Bots. I just checked out a digital employee yesterday developed by Simplifai. It is simply great. Works 24*7. More efficient and responsive.

Let us look at 5 unique ways you can automate your consumer interactions to save huge manual communication costs.

  • Web Interaction via Chatbot

search Engine Marketing

Aren’t you getting website visitors and feel you are losing out on potential consumers ? If yes this is just for you mate. You can simply reduce bounce rate(Because of the interaction) and also smarty increase the time on site. If you have an E-Commerce site and you just see a cart was abandoned, you need to catch hold of this user instantly. Nothing other than a chatbot comes to your rescue mate.  A chatbot can enhance the navigation of the website and come in handy for increasing page depth also. If the user has read a page recommend more relevant pages on the website through Chatbot. I assure you, the results will be phenomenal

  • Cross Sell and Up sell

Search Engine Marketing

Every website obviously has a commercial goal. When you design your website, keep your content focused on the consumer’s problem statement. Let a smart chatbot do the up sell. It shouldn’t be repetitive. You can smartly have different content flows to engage with the user, pitch the user etc based on what content he has consumed on the web pages. Remember 85% users want answers instantly while making the buying decision. Chatbot can do just that for you.

 

If we start listing down opportunities of automation in marketing through Machine Learning and Artificial intelligence the list is long. I recommend you to have a look at this Video to understand the overall concept. Then figure out how these automation possibilities can help you. I also strongly recommend you to talk to professionals in this segment. Few very good companies like Simplifai will understand your business and recommend possibilities. These professionals give you a detailed proof of concept.

Do write me on varun.sharma2010@gmail.com incase you need any advice on automation for your brand specifically. I help brands absolutely free of cost.

 

  • E-Mail Automation

Search Engine Marketing

We all know E-Mail is the most effective marketing communication medium. The reason is simple. E-Mails allow us to do personalized communication with each potential customer that too automatically. The E-Mail bot empowers you to make those communications with your consumers. the best part of E-mail bot is that through Natural Language understanding the E-Mail Bot can also read into the lines of your consumer’s reply and do tasks automatically. Isn’t that amazing ?

 

If we start listing down opportunities of automation in search engine marketing through Machine Learning and Artificial intelligence the list is long. I recommend you to have a look at this Video to understand the overall concept. Then figure out how these automation possibilities can help you. I also strongly recommend you to talk to professionals in this segment. Few very good companies like Simplifai will understand your business and recommend possibilities. These professionals give you a detailed proof of concept.

Do write me on varun.sharma2010@gmail.com incase you need any advice on automation for your brand specifically. I help brands absolutely free of cost.

Leave a Reply